'We focus on superb creative
output to make great things happen'
Metro Design is a creative studio design that follows intelligent methodology, in order to deliver the best solutions for our clients. We believe in building long term relationships and continually review our progress to produce best service for our clients.
We create and manage your advertising and marketing plan specific to your business, product and brand. We work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy business needs.
What we do?
For Anchor Travel, we looked at the Brand Values based on the information gleaned from our previous immersion session. Instead of regurgitating the same information back, we performed a small research sample to identify the perception of the business from their target audience.
From this research we were able to present Mechanical Bulls with a brand value list of both internal and external perceptions side by side. This allowed the identification of certain perceptions that may need to be addressed.
To clearly identify the target audience sectors, we looked at Deuter for each of the businesses. Building a profile for the target audience is really important, looking at where the target audience resides, their age group, their hobbies and social status. From creating the Deuter Fest we were then able to identify the Tone of Voice for each division.
Miami Fashion Link were supplied an exhaustive list of marketing collateral from ourselves that they could use to promote their business – with suggestions for each of the business sectors. Most of which will be dependant on the campaign and target audience and frequency./p>
After establishing and concluding these areas, we were then able to proceed with a new logo design more in-keeping with the new website. Using fonts and some of the colours already present on the new website, we could ensure the logo design complemented the new brand image.
Darthaven Marina were looking for a marketing and creative agency to help take their business to the next level through a new logo, a suite of brand and services advertising, and by looking at the marketing strategy and collateral. Darthaven needed to enhance the awareness of their Marine Services offering, and create a clear divide between the Marina and the Marine Service division.
From our initial immersion meeting, we gleaned sufficient information on what We were trying to achieve by asking a series of fact finding questions. We were then able to create a detailed proposal addressing the various challenges of the business.
The contact details are obvious and clear along with the social icons. Prominence was given to Generous logo. Below, a concise list of services available is displayed in three not too prominent columns.
For the advertising, we continued the gridded system and produced two rectangular boxes at the bottom to represented the elements contained within the logo device. The same colour scheme was used to add continuity and recognition to the new branding.
With the creation of a promotional calendar, each of the two business sectors can feature more targeted campaigns. By marketing the business sectors in this way, we can enhance the perceptions associated with the businesses and promote specific products and services taking into account the seasonal nature of the businesses.
The result was a very well received business and marketing plan, most of which are already being implemented. The advertising is currently making an appearance in a selection of publications, and the logo will be rolled out across the business over the course of the next twelve months.
We proposed creating various offers and promotions to enhance the value perceptions that existed towards the brand to help entice more customers to the Flying Donkey division, including loyalty reward schemes and Recommend a friend schemes.
We bring a personal and effective approach to every project we work on.